Im a little surprised this article is only coming out now, I thought it would of come out back when the relaunch of flybuys happened. Maybe its just due to the transparency of the counties the data ends up in that has brought back into the spot light.
If you think about all the products/organisations included in flybuys and their ability to link all those together imagine how much they do know about you. Then if you think of the story of How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did imagine what flybuys can do with the amount of data they have.
Coles shares personal flybuys and online data